Sadie Herr’s
Digital Portfolio
About Me
Hi! I’m Sadie, a Writing & Rhetoric and Media & Society student at Hobart and William Smith Colleges, focusing on digital marketing, advertising, and both professional and journalistic writing. Across platforms, I create written and visual content that highlights student stories, campus life, and institutional initiatives, grounded in audience-focused messaging and thoughtful storytelling. I’m especially interested in how media and branding shape the way stories are told and received.
My Most Recent Endeavors:
Promoted Campaigns Intern @ Riverside Partners Advertising
Currently training in Meta Business Suite and monitoring ad analytics.
Studying Abroad in London, UK
Studying advertising strategy, British media and culture, and modern design at the Foundation for International Education.
Published Videos
As the Media Relations Ambassador for Hobart and William Smith Colleges, I love interacting with my community and visiting prospective students. Through interview-style videos, I am able to capture and amplify authentic student voices, highlight campus culture, and translate the HWS experience into engaging, approachable visual storytelling for a wider audience.
Published Stories
hwscolleges.edu
I am a student writer in the Hobart and William Smith Office of Communications, focusing on stories about student achievements, HWS news, campus events, and more. I work closely with the communications team to research, write, and edit content that reflects the institution's values and informs both internal and external audiences.
Creative Projects
Magazine Project
I designed, wrote, and published a mock fashion and lifestyle magazine, with editorial content and advertisements.
Program for Strath Haven High School’s Musical Grease
In 2023, I conceptualized and designed this 1950s diner menu-style program, which was ultimately laminated and distributed before each show.
